A survey that tests consumer perceptions of prominent brands indicates that more consumers now have a negative view of the EV maker than a positive view
Tesla’s approval rating has fallen fast, according to one survey. Yes, like politicians, automobile makers have approval ratings.
At least the U.K.-based research firm YouGov treats them as if they do. YouGov conducts daily surveys testing consumer perceptions of thousands of prominent brands. Tesla TSLA has been included in the list since 2016, with more consumers having a positive view of the EV maker than a negative view.See: Toyota reportedly set to change EV strategy in bid to catch Tesla. It had better hurry.
What changed to influence opinions so radically? Tesla CEO Elon Musk famously bought the social network Twitter at the end of October and has been a prominent figure in the news for reshaping its operations. A second survey backs the trend Morning Consult, a U.S.-based polling firm, also finds that negative perceptions of Tesla are increasing. The company surveys about 200 Americans daily to test their attitudes about several prominent brands. At the start of 2022, it said, 43% of Americans viewed Tesla positively, while 15% had a negative opinion of the company. As of Nov. 27, 38% saw the company positively, while 22% viewed it negatively.
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