Tesla's looks are getting stale, and Elon Musk can't ignore it forever
But
electric-vehicle maker has never returned to any of these models to redesign for the model-year changeover, a common practice across the industry to keep designs fresh and customers clamoring for the next best thing.For many years, Tesla hasn't needed traditional model-year updates due to the steady flow of over-the-air software updates that are pushed to drivers to enhance the Tesla ownership experience.
"When you move to higher-volume vehicles, you have to start keeping up with the Joneses," Fiorani said."When you sell some 300,000 of the same vehicle every year, and then they're all parked together in a grocery-store parking lot, those customers suddenly want something to set them apart from their neighbors.
Especially in the days before cars were laden with flashy new tech, changing the look of a vehicle from model year to model year gave customers a reason to come back to theTesla hasn't had to engage in this kind of demand juicing as it has spent the last decade largely attracting EV early adopters with a more limited supply of vehicles.
This year, Musk has said Tesla aims to build 2 million vehicles, nearly doubling its 2022 production capacity. Meanwhile, Musk's car company has already shown some signs of slumping demand, as
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