Cybertruck production has begun ahead of a presumed fall delivery event. And the price? Kelley Blue Book has some thoughts.
Conspicuously absent from all of the excitement is a discussion about price.
But Musk backed away from this in May at the Annual Shareholder meeting, saying “It's going to be hard to make [it] affordable because it is a new car, a new manufacturing method.” “We currently estimate it will start at around $50,000. That would put it right in line with the mass-market Ford F-150 Lightning ,” he told me in an email.“I’m not surprised by the price change. Keep in mind, the same thing happened with the Lightning, to a point. When sales started it was also marketed at $40,000. And some early models may have sold around that price. But then the base price quickly increased. Then, this past summer, it decreased to what it is now,” Degen said.
In the meantime, buyers can take advantage of hefty incentives. Combined federal and state subsidies can be as much as $15K . Tesla is pushing incentives hard these days as way to bring the price of its cars. On itsthe $7,500 federal tax credit is in big bold blue highlights at the top of the page.
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