From the Archive: 1991 Mazda Protegé LX is a screaming deal:
Mazda introduced the Protegé late in the summer of 1989, the same time the concept of "kansei engineering" and the tag line "It Just Feels Right" appeared in the company's advertising. Rather than basking in its Miata and MPV successes, Mazda was moving and shaking, restructuring itself for more efficient decision-making. The goal was to recast its public image, from a maker of low-priced cars to a premium-quality specialty manufacturer.
We previously drove this engine-chassis combination when we tested the new Escort GT . Ford and Mazda jointly developed the Escort/323 platform, and Mazda supplies the sixteen-valve 1.8 used in both the Escort GT and the LX version of the Protegé. We liked the Escort GT, finding it quick, lively, responsive, and modern.
Climb into the Protegé and the impression of richness persists: except for a lack of polished-wood highlights , you could almost be sitting in some scaled-down Stuttgarter. The molded plastic is all very good molded plastic, and the instrument panel's lines and shapes, again, recall a 190- or 300-series Mercedes, in the angular hood over round dials and the horizontal band filled with rectangular vent outlets.
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