Texas A&M is upping its name. image and likeness game through its longtime fundraising...
The president and CEO of Texas A&M’s longtime fundraising arm, the 12th Man Foundation says the group has had to “evolve” with the coming of NIL deals.COLLEGE STATION — Texas A&M is upping its NIL game through its longtime fundraising arm, the 12th Man Foundation. The university’s name, image and likeness directive is officially dubbed the 12th Man+ Fund.
According to A&M: “Currently enrolled student-athletes who engage with the 12th Man Foundation for NIL opportunities will receive fair market value compensation to promote the organization’s mission through marketing services such as social media posts, appearances at events and speaking engagements.”
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