View the full spring 2021 collection from Thakoon.
When Thakoon Panichgul reemerged last fall it was with a new direct-to-consumer line of essentials at easy-on-the-wallet prices.Vogue
offices; the $135 price tag was hard to beat. The collection was available strictly on his e-comm site and at a small store on Bleecker Street that has become something of a DTC row. Panichgul’s department store days were over. But the pandemic has had a way of changing things. In the six months since they closed their doors, shuttering a season’s worth of merchandise inside, department stores have had to rethink their strategies, just like everyone else. Women are buying less, and what they’re shopping for has changed. You know: Special occasion dresses are out and sweatpants are in.
Instead he’s designed an additional collection for spring 2021 to be wholesaled to those department stores, one that sits somewhere between his elevated basics and his former runway label. The offering will look more familiar to shoppers of the new Thakoon than the old Thakoon, with its emphasis on track suits and jumpsuits and easy suiting, but there are a couple of pretty printed georgette dresses that will delight his longtime fans.
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