The movie's refusal to reveal what the well-known celebrity looks like sure paid off, didn't it?
hadn’t so resolutely teased it, thanks to the savvy marketing decision designed to build fan excitement over the years the movie was in production.
In a very real way, it was more powerful than the similar choice in the finalwhich only showed the torsos of mysterious Ghostbusters, one of which spoke with Bill Murray’s voice, tantalizing fans with the possibility that Murray, Dan Aykroyd, and Ernie Hudson might be returning as their beloved original characters in the film despite that this was already a well-known and highly publicized fact.
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