Despite 2-time MVP Nikola Jokic and defending Stanley Cup champs, few North American markets have it as rough as Denver does.
“There is no simple answer,” Bob Thompson, a media consultant and the former president of Fox Sports Networks and“You’re going to have to have multiple platforms , where it’s a satellite dish or a cable box and a Roku or an Apple TV box or a Fire stick . You’re going to have multiple options to watch your team, as opposed to how it used to be, where there was this cable bundle that was all things to all people. And then it got to be too expensive for a lot of .
It’s currently sharing broadcast limbo by the CU Buffs, whose games aired on the Pac-12 Network often go unseen for much of greater Denver and whose conference, the Pac-12, is the only Power 5 conference without a television contract that runs past July 1, 2024.
Thompson and Lewis agree: the situation regarding local sports on TV in Denver isn’t just about luck. It could also be a harbinger of the future for sports broadcasting across the United States — a test market, if you like. And the early returns haven’t been pretty.The two coins on the realm of sports broadcasting are advertising dollars and subscribers — and the cable and satellite companies that used to dominate both fronts a generation ago went limping into the 2020s. Cable providers lost 3.
“The dilemma with the RSN chaos, to my mind, is that for sports like the MLB and NBA, which still have a relative lack of market parity across the league, the best-resourced clubs will be able to provide the most options for fans,” said Victoria Johnson, a professor of Film and Media Studies at UC Irvine and author of the book ‘Sports TV.’ “While the lesser-resourced clubs may have increasingly tiered points of entry to fandom.
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