Perfect circles.
Coke may be the world's biggest-selling soft drink, but Pepsi has done pretty well over the years too. And its simple, classic, circular logo is nothing short of iconic. First launched in 1893 as"Brad's Drink", the beverage became Pepsi-Cola in 1903, originally marketed as a digestive aid. Its original logo was based on script lettering, not unlike its main rival, but in 1940, it put the wordmark on the bottle cap, along with distinctive red, white and blue colouring.
The Korean conglomerate Lucky-Goldstar was born when Lak Hui Chemical Industrial Corp merged with Goldstar Electronics in 1983. The circular logo was created in 1995, combining the letters LG – which as well as being the company name also served as an abbreviation of its slogan 'Life's Good' – in a way that resembled a winking, happy face, but also felt like a button you might expect to see on an electronic device.
Founded in 1882 by the pharmacist Carl Paul Beiersdorf, NIVEA is a global skin and body care brand based in Germany. Its best-known product, Nivea Crème, was first packaged in the distinctive blue tin in 1925, and since a 2013 redesign, the logo has been encircled a circle that reflects the shape of these iconic tins.
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