Trend forecasters on the toys you should know about — and what to stock up on before they’re all gone
Photo: Courtesy of the retailers For the last three years, we’ve walked the aisles of toy fairs and reached out to trend experts for their opinions on what toys would top the charts each holiday season, driving parents crazy on the hunt for sparkly eggs, tiny collectible pets, and rainbow unicorn poop made of slime. This year, we’re continuing the tradition in classic Strategist fashion: start early, go deep, and update often.
Chris Byrne, also known as the Toy Guy says, “It’s like magic for kids.” Marissa DiBartolo, editor-in-chief of the Toy Insider says, “The dolls have a unique design and the flowerpot doubles as a customizable play set,” adding that each doll provides “so much play for less than $10.” And Sara Skirboll, shopping and trends expert at RetailMeNot, likes this toy because it’s such a fun example of the unboxing collectible trend.
$35 at Amazon Buy $35 at Amazon Buy This year’s hottest toy pet Zuru Pets Alive Boppi The Booty Shakin Llama Last year, we watched — a little perplexed — as Poopsie Slime Surprise Unicorns flew off of toy shelves and reappeared on eBay at wildly inflated prices. This year, however, instead of a Unicorn that poops rainbow slime, we have a Booty Shakin Llama named Boppi. Appell, Byrne, and Skirboll told us that this dancing llama is going to be incredibly popular.
$20 at Amazon Buy $20 at Amazon Buy This year’s hottest kid-created toy Ryan's World Super Surprise Safe In 2018, Ryan’s Giant Surprise Egg sold out, restocked, then sold out again at Target, Amazon, and Walmart. Ryan, a real kid with over 4 million YouTube subscribers and a new show on Nickelodeon has played a huge role in the unboxing trend through his unboxing videos. For 2019, he came up with a different surprise-filled toy, this time in the shape of a safe with a lock.
$30 at Amazon Buy $30 at Amazon Buy This year’s hottest preschool toy Kindi Kids Snack Time Friends, Pre-School 10" Doll Both Byrne and DiBartolo mentioned this collection of big-eyed bobblehead dolls as a way for children 3 and under to get in on the collectibles trend. Byrne says, “They are like Shopkins but for preschoolers,” because they “have a ton of accessories just like Shopkins but theirs are bigger, so small children won’t swallow the pieces.
$20 at Amazon Buy $20 at Amazon Buy This year’s hottest toy inspired by a video game Fortnite Jumbo Llama Loot Piñata Unicorns still occupy a big place in children’s hearts, but according to our experts, we will be seeing more and more llamas very soon. Still, you might not have expected to see one as part of a Fortnite toy.
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