Influencer Laura Jung and YouTube creator Celine Kim share their favorite It-brands from South Korea.
South Korea has quietly become Hollywood’s biggest competitor, churning out wildly popular music, TV dramas, and beauty and fashion trends with global appeal. This week, ELLEYou could say South Korea has had an influence on global pop culture, but that would be a massive understatement. In fact, the country’s pop culture ascendency has been so historic there’s even a unique term that describes its impact on so many areas of how we live today:—also known as the Korean Wave.
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