Meet the African-British model who wants to “snatch your soul” with her beauty looks: R29xTargetBeauty ad
, is Enam Asiama, a 25-year-old model and plus-size advocate born in Ghana currently living in London. This story was told to Jennifer Mulrow and edited for length and clarity.
The beauty standards in Ghana have changed a lot. It was one of the first places in Africa to ban bleaching when, at the time, it was such a prevalent part of Ghanaian and African culture. The lighter your skin was, the “better looking” you were. People treated you differently because of your proximity to whiteness, meaning you came off as more classy, rich, educated, well put together. That’s the culture I was raised in.
A lot of who I am has been influenced by the drag queer scene. When I first moved to London, the people I was hanging around were taking over queer nightlife. The way that you dress for a night out, you have to come through with aThink: multi-colored eyeshadow to match your colored eye contacts; glossy vibrant lids to accompany sticky, bold lips; over-arched brows drawn to nearly touch your baby hairs. There wasn’t any pressure to look or act a certain way, though — you just come as you are.
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