For years, online spaces have struggled to foster positive conversations. A new AI tool from Google's Jigsaw unit hopes to change that.
n the 1990s and early 2000s, technologists made the world a grand promise: new communications technologies would strengthen democracy, undermine authoritarianism, and lead to a new era of human flourishing. But today, few people would agree that the internet has lived up to that lofty goal.
This new ability could be a watershed for the internet. Green, and a growing chorus of academics who study the effects of social media on public discourse, argue that content moderation is “necessary but not sufficient” to make the internet a better place. Finding a way to boost positive content, they say, could have cascading positive effects both at the personal level—our relationships with each other—but also at the scale of society.
For the classifiers to have an impact on the wider internet, they would require buy-in from the biggest tech companies, which are all locked in a zero-sum competition for our attention. Even though they were developed inside Google, the tech giant has no plans to start using them to help rank its YouTube comments, Green says.
The new algorithms have come a long way from Jigsaw’s earlier work. In 2017, the Google unit released Perspective API, an algorithm for detecting toxicity. The free tool was widely used, including by theto downrank or remove negative comments under articles. But experimenting with the tool, which is still available online, reveals the ways that AI tools can carry hidden biases. “You’re a f-cking hypocrite” is, according to the classifier, 96% likely to be a toxic phrase.
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