Can disco music, colored carpets and group chats speed up airline boarding? Southwest Airlines wants to find out.
Southwest Airlines is studying ways to squeeze more flights per plane—a big focus is on passenger boarding bottlenecks
Southwest Airlines is experimenting with ways to speed up boarding at four gates at Hartsfield-Jackson Atlanta International Airport.ATLANTA—Passengers boarding Southwest Airlines Flight 2299 to Washington last week didn’t see the typical ads for credit cards or dreamy vacation spots on the walls of the jet bridge.. “No assigned seats on board, pick any open seat!’’ one poster says. Disco music blared from portable speakers to keep people moving.
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