Residents of the Upper East Side normally don’t intersect with fast fashion, hence it becoming a phenomenon.
, as it came to be known last winter. The viral item, which cost just over $100 and features “an unholy assemblage of zippers,” as Reyhan Harmanci writes, could be seen on women all over the city last year. But this year, Harmanci is having trouble wearing it. Is it still even cool?
Popularity was always what the Coat was all about. When I ordered one for myself last winter, sparked by a post fromenumerating how it was a hit with fancy Upper East Side ladies, it was with a sense of excitement. Maybe we had agreed as a group that something affordable and practical and even a little ugly was worth coveting! But when the package arrived, I discovered that the proportions of the coat were off: The body was wide and bulky, the arms T-Rex-y in comparison.
This experience is probably familiar if you’ve ever shopped at Forever 21, or H&M, or any of the many fast fashion chains that proliferate America. The clothes are almost always better in theory than in practice, especially if they involve a lot of stitching, moving parts, or a distinctive silhouette. Like the filaments of light bulbs, or the batteries of iPhones, fast fashion seems almost designed to break down and necessitate a replacement purchase.
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If You Own The Amazon Coat, You Can Still Wear ItLast winter, New York Magazine’s e-commerce tastemaker blog The Strategist published an investigation into a particular jacket spotted on the Upper East Side. Dubbed the “Amazon Coat” for its unlikely provenance, it was written about far and wide, and eventually became ubiquitous to a certain subset of women who live in New York City and pay close attention to Twitter for work, pleasure, or a hideous combination of both. At the time, I saw a colleague cross the street in the coat and thrilled at how nice it looked in the wild. Eventually, I purchased the coat myself, reluctantly buying into the hype.
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