The Amazon Labor Union beat a behemoth — can it keep winning?

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The Amazon Labor Union beat a behemoth — can it keep winning?
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Workers voting today could decide Amazon’s future.

The ALU’s biggest advantage is the structure of the union itself, which emerged entirely from the company’s Staten Island workforce. Dan Cornfield, a professor at Vanderbilt University, says that fact alone might blunt many of the harshest anti-union tactics. “Usually in the more conventional approach to union organizing in the United States, as in the Bessemer situation, the standard corporate anti-union rhetoric is to drive a rhetorical wedge between the union and the workers.

In an interview for a previous story, ALU organizer Gerald Bryson said that there are definitely employees that aren’t interested in organizing. “I talked to a guy one day and he came up and he’s like, ‘Well, we don’t need no union,’” Bryson said, describing how the man went on to explain that he enjoyed the physical work. “I just let him go. You can’t beat a dead horse.”

Maury Peiperl, dean of George Mason University’s School of Business, also noted that not every Amazon worker is going to feel poorly treated, echoing a sentiment from Bryson that some of the company’s employees are just happy to have work. “I think Amazon is pretty constructive at a lot of what it does, including how it tries to support its employees,” Peiperl said, though he conceded that the company needs to get better at listening to those workers.

There are other factors that could help improve the ALU’s chances despite the fact that it, as Cornfield pointed out, is a “relatively resource poor” organization going up against a massive corporation. One is political and public support, which could act as a morale boost for workers weighing their decision about joining a union.

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