The next step in the evolution of retail
Numerous other features including a luxury movie theatre, a 300-foot observation wheel overlooking Manhattan, an aquarium,Ski chalet rendering at American DreamThe idea here is clear: get consumers to come for non-shopping reasons and make money doing it. Then offer convenient shopping opportunities so that when visitors are in the mood, it’s right at hand. It’s not conventional mall thinking; it’s more like the idea of having expensive shops next to a casino, or gift stores inside theme parks.
. Nothing like a facility of this type has ever been built, so no one knows how the pricing will affect demand.it’s illegal to operate most non-food retail on Sunday . The mall operators could use pricing to prevent that from happening, but that would put them in the position of making it harder for commuters who want to use public transport. It’s a tricky political spot to be in when they’re trying to get Blue Laws overturned and be good corporate citizens.
The other unknown about American Dream is what will happen around it. What we are seeing now in the latest mall designs is less discrete shopping malls and more integrated neighborhoods. Triple Five has committed to construction of some hotels near American Dream, but they also own land nearby that can be used for residences and offices. If they commit to building those kinds of structures, it means that the trend of building malls into neighborhoods is taking deeper root.
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