Online lessons and the crisis’ economic impact might dent schools’ appeal at the moment, but the fashion industry’s attractiveness won’t fade away.
MILAN — For every young person who before the coronavirus crisis intended to pursue a career in fashion and was determined to go against his parents’ wishes for a more traditional and financially secure job, there’s now an undergraduate who is starting to think his elders might have a point after all.
Fashion schools in Italy and France that had to abruptly remodel their programs starting from March are also remaining optimistic about future enrollment. Meanwhile, Istituto Marangoni, recognizing the difficult economic environment, has begun a program at its campus in Miami’s Design District that offers discounts of up to 40 percent of tuition on graduation for those students who enroll in the last two semesters of this year, beginning in June and September. That is equivalent to $14,000 of financial relief for its master’s program, $43,000 for its bachelor’s degree and $21,000 for its associates degree.
“At this moment, we are not seeing any drop in numbers for our three-year undergraduate courses, but where we could see a decrease in enrollments is on our masters offer, since we have a higher percentage of international students there,” confirmed Lanzara.To boost their attractiveness and aid candidates financially, many schools will offer special scholarships and programs.
“For the technical savoir-faire programs like couture, which are courses with part of the learning happening in company ateliers, and in which learning is entirely based on practice, teaching online has been more of a challenge. Some of the classes are being rescheduled to when our campus reopens,” confirmed Delphine Wharmby, marketing and communication manager at Institute Française de la Mode.
“I think that the fashion industry has and will continue to have even more need for well-trained and talented young people with a clear vision and values who are also willing to take risks, try new approaches, and utilize all of the digital tools at their disposal,” confirmed Walter-Bonini. “People like Kanye West are special cases. A complete education allows for the acquisition of multiple skillsets which are indispensable and demanded by companies.
“A serious fashion school must give students the opportunity to complete their collections by hand, so we can’t wait to return to normal,” Venturi said. “Creative thinking takes space; to call yourself a designer, you must make a collection with your own hands and with all the machines you need. Therefore it is not our intention to take any steps back and indeed all three of our locations will be upgraded.
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