From CamilaCoelho's Elaluz to patrickstarrr's onesizebeauty, here are the influencer brands you should know.
First there was YouTube. Then there was Instagram. Now TikTok is all the rage these days Each platform has created a plethora of beauty influencers, and the influencer economy is worth an estimated $10 billion. From all-out celebrities like Kim Kardashian West to micro-influencers, everyone and anyone with a following is looking to get in on the action.
1. Camila Coelho / Elaluz Lip & Cheek Stain One thing about Camila Coelho is certain: The influencer knows how to find her light. And with her just launched beauty brand, Elaluz, she’s helping everyone else find theirs, too. Elaluz is mindfully formulated with clean ingredients and eco-friendly packaging. The line launched with two lip products, a hydrating treatment and a stain, and will eventually expand into more makeup, skin care and hair.
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