With many Pride events moving to virtual platforms, many are wondering how the community will find the support it needs.
June is LGBTQ+ Pride Month, and in the past 50 years, it has grown into a massive money-making machine with an estimated 1,500 Pride events globally. It's become a month when big businesses can show their support for the community and their employees. It's also an opportunity to win over the support of LGBTQ+ consumers by shelling out millions on Pride-related ads, sponsorships and merchandise.
But due to the global Covid-19 pandemic, June 2020 is looking much different. Most Pride organizers have pivoted to virtual platforms. InterPride, the overseeing body for World Pride, is co-producing an international virtual event called Global Pride, which will hit each time zone with new content, performances and speeches made for and by the countries within that time zone.
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