A new California law is about to transform the internet for everyone.
Some companies are reportedly hiring outside firms to design specialthat users can click to exercise their CCPA rights. The links and buttons will direct users to interactive forms where they can specify what they want done with their data. Each company will have its own way of setting up these forms, but there are some basic pieces of information that most will want to fulfill the request.
Depending on which right a consumer wants to exercise—access, deletion, or opting out—there may be different kinds of information that a company will want to gather through the web form in order to verify the identity of whoever is making the request.
The law is vague on how much power and transparency companies must offer to consumers in this process. Some companies may thoroughly spell out in their privacy policies exactly what kinds of information they collect and use; data covered by the CCPAIP addresses, contact info, internet browsing history, biometrics , race, gender, purchasing behavior, and locations.
Though the law will really only have teeth in California, many companies will extend these new protections to users across the country so they don’t have to worry about distinguishing who is or isn’t a resident of the state. For example, Microsoft has decided toprotections under the CCPA and Europe’s General Data Protection Regulation to all of its customers in the U.S.
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