Eliud Kipchoge will run 4.4 laps of a Viennese road circuit in a bid to cover 26.2 miles in just over 1 hour and 59 minutes. Why? Because the Kenyan marathoner and a British billionaire both happened to be obsessed with the idea at roughly the same time.
VIENNA—The original plan was to help a British sailing team challenge for the America’s Cup. Then the plan was also to win the Tour de France. And after that, the plan expanded to buying a soccer club on the French Riviera.
It was all simple enough for Jim Ratcliffe, the 66-year-old British billionaire behind this sprawling and seemingly random collection of goals. The man who made his fortune by founding the Ineos petrochemical company had a deep love of sports and cash to burn.
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