There’s Tons Of Black Lives Matter Content On TikTok, But You May Not See Much Of It
As Black Lives Matter protests swelled across the US, my Twitter, Instagram, and Facebook feeds were flooded with images from the protests along with messages of solidarity.Protest and Black Lives Matter content are huge on the app right now, with 4.5 billion views and counting. But your user habits may determine how much of it you'll see.
That algorithm can make the app powerfully addictive and fun, but like other social media platforms, it may also be cutting out whole swaths of content that you'll never get to see. For the first account, which we'll call account A, I scrolled through the For You page, liking and following both black creators and content related to the protests and Black Lives Matter. This took some time, as I found this content came up infrequently despite Black Lives Matter being highlighted first on the app's Discover page.The first thing I noticed is that when I followed a black creator, the app was likely to recommend other black creators to follow.
"Our recommendation of accounts to follow is based on user behavior: Users who follow account A also follow account B. So if you follow A, you are likely to also want to follow B," a spokesperson said.
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