To date, the company says it has sold more than five million products just through QVC and more than 15 million products overall since it was created.
New York In 2020, when the pandemic brought all nonessential travel to a grinding halt, Ami and Jason Richter had to think fast. They were running a flourishing business called Lug that sold fun travel bags and accessories and had a growing legion of fans, which included Oprah.
But as travel bans went into effect, households succumbed to lockdowns and work from home quickly become the norm, buying backpacks and shoulder bags was the furthest thing from people's minds. It was in that moment that Ami leaned on a familiar approach to navigate the company through the uncertainty. "I've always believed in keeping our eyes forward and continuously reinventing our products to meet new situations in our customers' lives," she said.
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