We sit down with Chrysler CEO Chris Fuell to get an understanding of what Chrysler is up to these days and what's coming in the future.
that sold out instantly, does it give you any pause in that journey to electric in seeing how rabid people are about this really cool V8 sedan?In terms of the popularity of a V8, when you're going down this path of clean mobility, it can create a bit of a dichotomy in terms of what the brand really stands for. But at the end of the day, the 300 was a very important product to the brand when it launched in 2005.
There are definitely opportunities for us to offer certain technologies and services via subscription, but we're being very targeted and intentional rather than broad aboutthose programs out. What we've heard from customers is there are certain features and technologies that they just expect to come with a base price of the vehicle. They view subscriptions rather skeptically, like, “You’re just trying to charge me more for something that I already get for free today.”.
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