Gubi x Noah is a new summer collaboration comprising a special colourful edition of Gubi’s outdoor lounge chair by Mathias Steen Rasmussen, and a five-piece beach-appropriate capsule collection
Danish design company Gubi joined forces with New York fashion brand Noah to create a collection that is infused with the spirit of summer. Mixing fashion and design, the Gubi x Noah collection is launched at
The collection merges the two brands’ identities, with Gubi’s design rooted in Scandinavian heritage and Noah’s subculture-led East Coast approach. By bringing their two companies together, Gubi and Noah have created a contemporary, timeless interpretation of summetime classics. Meanwhile, the fashion capsule features an oversized beach towel, water-resistant hat, swim shorts, tote bag and boat-neck sweater in striped motifs that reflect and complement the chairs’ palette. On the accessories is also a new interpretation of the Gubi fish logo in a rainbow colourway developed as part of the collaboration with Noah.
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