MTV has signed a talent deal and consumer products partnership with JohnnyOrlando
have signed a new deal that will allow independent artists, producers and record labels to self-distribute their music in Dolby Atmos to Amazon Music and TIDAL via the AvidPlay music distribution service.
With the deal, artists and labels are being invited subscribe to an AvidPlay distribution plan via the free AvidLink app before uploading their completed Dolby Atmos Music tracks and artwork. They will also have the ability to create songs and albums using any compatible Dolby Atmos-enabled digital audio workstation , as well as check to see how much money they’re earning from each song via the AvidPlay dashboard. Subscribers keep 100 percent of their rights and earnings under the agreement.
“With a majority of today’s new music created using Avid tools, enabling any artist or label to now distribute Dolby Atmos Music is a game-changer and highlights Avid’s continued commitment to providing an end-to-end music production solution from recording to mixing to distribution,” said Avid director of product marketing, audio solutionsin a statement.
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