.tiktok_us creator agency TalentX Entertainment has signed a global partnership with Sony/ATV
TikTok creator agency TalentX Entertainment has signed a global partnership with Sony/ATV, which will provide publishing and A&R services to TalentX’s songwriters and artists while also supporting their creative projects.
Under the deal, which runs through the end of 2020, clients of Omnicom Media Group ad agencies Hearts & Science, OMD and PHD will be provided entry to Spotify’s ad tech and audience intelligence and will be given first-mover access to the streaming company's exclusive podcast content.
Managing roughly $35 billion in global media spend annually, Omnicom Media Group clients include P&G, AT&T, Activision, McDonald’s and State Farm.Digital music distribution service TuneCore has expanded to India, with industry veteran Heena Kriplani serving as country manager. Tunecore India will additionally feature local content that caters independent artists in India, including guides written by Indian music industry veteransSince its founding in 2006, TuneCore artists have collectively earned more than $1.8 billion, retaining 100 percent of their sales revenue and rights in exchange for a flat annual fee. As an introductory offer, Indian artists will get 50 percent off TuneCore's regular distribution costs.
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