Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.
These stellar ads from across the ages have a lot to teach creatives today. That's why over the last few months we've been pulling together guides to the finest commercials of previous decades, from the 1930s to the 2020s.
The famous"We Can Do It!" poster from 1943, featuring the iconic image of a woman flexing her arm in a show of strength, has become a symbol of the generational shift toward mass employment of women during World War II. Daily design news, reviews, how-tos and more, as picked by the editors.Receive email from us on behalf of our trusted partners or sponsors
Now considered a watershed advertising masterpiece, it was added to the Clio Awards Hall of Fame and named the greatest commercial ever by Advertising Age in 1995. “With young potential buyers romanticising the ‘50 and ’60s and the stars of that era, setting this commercial in that time was the perfect move to grab their attention," explains director. “This ad played a huge role in reviving Levi’s as a brand, cementing it as a desirable staple piece in every young person’s wardrobe. Sales were up by 800% as a result, so if that doesn’t speak for itself, I don’t know what will.
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