It's a new era for digital media. Consolidation to build scale is out the window, and now it's all about investing in brands' core strengths.
Consolidation was always a flawed strategy because digital media could never become big enough to compete with Facebook and Google, said Integrated Media's Miller.
"The digital media rollup has proven successful only when assets are thoughtfully combined with an eye toward consumers," Goldberg said. "In what world did Vice and Refinery29 make sense in combination?" in 2017, Vice is now considering selling itself for around $500 million, according to people familiar with the matter, who asked not to be named because the sale discussions are private."In the old days of media, with TV networks, if you were down, you could revive yourself with a hit," said Miller. "In the internet age, everything is so easily substitutable. If Vice goes down, the audience just moves on to something else.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Vice President Harris is visiting Africa next week, part of a pushback to ChinaVice President Harris will visit Ghana, Tanzania and Zambia to discuss issues like economic growth and food security. She's the highest-ranking administration official to travel to the continent.
Weiterlesen »
‘Icons Unearthed’ Scores Six-Season Renewal At Vice TVEXCLUSIVE: This is one iconic renewal. Vice TV has ordered six more seasons of Icons Unearthed, which will bring its anthology documentary series from the Nacelle Company through Season 10. Sean Co…
Weiterlesen »
Vice President Harris is visiting Africa next week, part of a pushback to ChinaVice President Harris will visit Ghana, Tanzania and Zambia to discuss issues like economic growth and food security. She's the highest-ranking administration official to travel to the continent.
Weiterlesen »
Vice President Kamala Harris hires Stephanie Young to be new senior adviser | CNN PoliticsStephanie Young, a veteran Democratic aide, has been tapped to be Vice President Kamala Harris’ new senior adviser to focus on messaging and outreach.
Weiterlesen »
Vice President Harris is visiting Africa next week, part of a pushback to ChinaVice President Harris will visit Ghana, Tanzania and Zambia to discuss issues like economic growth and food security. She's the highest-ranking administration official to travel to the continent.
Weiterlesen »
Vice President Harris’ trip aims to deepen U.S. ties in AfricaVice President Kamala Harris will try to deepen and reframe U.S. relationships in Africa during a weeklong trip that is the latest and highest profile outreach by the Biden administration as it moves to counter China's growing influence.
Weiterlesen »