The disturbing power of the Instagram life coach:
Last January, social media influencer Caroline Calloway drew widespread criticism for selling—and later canceling—a poorly planned series of"creativity workshops" scheduled to appear in multiple cities across the U.S. and internationally. Tickets sold for $165 and included a salad, notebook, and stickers, and four hours with an Instagram celebrity best known for her wholesome content.
According to licensed psychologist Dr. Marni Amsellem, one of the biggest problems with Instagram self-help gurus and self-made life coaches is their lack of qualifications and formal training. Without any form of official certification, license, or oversight from a regulatory agency, anyone with a social media following is free to sell empty, dubious advice without any real consequences."There is a risk at any point of someone perhaps taking some advice that could end up harming them.
Byer developed the course in response to requests from followers who frequently expressed their admiration of her unshakable confidence, and wanted to learn how they could improve their own."At that point, I had been through about 12 of eating disorder recovery, therapy, different spiritual practices, coaching, and self-help. All these different things that I had done," Byer said.
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