Songwriters need their audiences to tune in to a song for at least 30 seconds—the threshold for pay per play
’s blockbuster 1987 album, “Joshua Tree”, begins with 40 seconds of ambient noise. A guitar arpeggio enters and accelerates into the driving rhythm of the drums and bass that arrive around 1:10. Nearly two minutes pass before Bono breathes the first lyrics. Such leisurely intros are no more, says Justin Kalifowitz of Downtown Music Publishing, a rights manager. Streaming platforms like Spotify have reshaped the music business—and pop songs.
It helps to be included on a streaming company’s playlist. These account for roughly a third of all streams. Tracks are selected by opaque algorithms, but by analysing performance data you can work out what the bots like, says Chiara Belolo of Scorpio Music, a boutique label. Composers are adapting to what they think is being looked for. Hit songs are shorter. Intros have become truncated, says Mr Kalifowitz, “to get to the point a bit faster”.
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