The Facebook advertising boycott's impact, and what's next
Advertisers return to Facebook, Netflix's new CMO Bozoma Saint John, and Microsoft reportedly eyes TikTok.Advertisers not part of the boycott also cut back spending on Facebook in July, but the platform says it will be just fine, including some that didn't publicly join the boycott, reports Tanya DuaBut some boycotters like Hershey and North Face said they would resume spending on Facebook in August, and Facebook downplayed the boycott's impact.
Bozoma Saint John attends the American Black Film Festival Honors Awards Ceremony at The Beverly Hilton Hotel on February 23, 2020 in Beverly Hills, California.Tanya Dua and Patrick Coffee profiled Netflix's incoming chief marketing officer Bozoma Saint John, who is known as a glamourous executive and uses her close ties to celebrities to work with brands like Pepsi and Apple.
"There are some marketers that lead with logic and data, and there are other marketers that lead with instinct and culture; [Boz] sits far out on the instinct and culture side," said friend Jonathan Mildenhall, who is cofounder of consulting firm TwentyFirstCenturyBrand.
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