Sarah Rudd and Ravi Ramineni run analytics company src ftbl, which is already making an impact in MLS and beyond
These start-ups face some of the same challenges as club analytics departments — hiring people and developing tools to work with a growing number of data sources still takes time — but they have the experience to guide them. “Ravi and I left behind 10 years of intellectual property at our clubs,” Rudd said. “We need to catch up as quickly as possible.”
“A lot of people think MLS is a very physical and athletic league. We have evidence that it’s not that physical or athletic compared to a lot of leagues in Europe. There’s a lot of space in MLS games,” Ramineni said. “So we’re trying to understand the intrinsic qualities of the league, what type of football, things like time and space.”
A hesitant reaction from the sporting director might be enough to get a player tossed out of a fast-moving search at a lot of other clubs. “But what happened is they said, ‘Listen, data says this is right. Scouts like him — this is why. Take a deeper look,’” Onstad remembered. He went back to watch more of Aliyu’s games.At Arsenal and Seattle, Rudd and Ramineni had worked for years to get that kind of buy-in.
“In an ideal world, our metrics are good enough that hip fluidity and ball striking technique and arm position and things like that, if they matter, they’re showing up in our metrics,” the resident ex-pro Grossman said.
When he moved to Atlanta United ahead of this season, Lagerwey hired src ftbl to try to replicate that culture at his new club. “Even with a really established group in Seattle, it took five or six years. We need to fast-track that here in Atlanta,” he said. “That’s what we’re trying to do with a consulting role.”
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