Victoria Flores has made a career of breaking into the boys’ club. Now she's betting CBD will be a hit in another exclusive domain: the golf pro-shop
It turned out, the timing couldn’t have been better. In late 2018, Congress passed the Agricultural Improvement Act, also known as The Farm Bill which took industrial hemp off of the federal government’s list of most harmful controlled substances and threw open the door for a massive consumer products industry. It happened so swiftly, the FDA is still formulating consumer safety guidelines to catch up to the explosion of products and health claims landing in mainstream retailers.
The two entrepreneurs initially decided to focus on a female market and began pitching beauty and wellness products to gift shops and small retailers in 2019. Then earlier this year, they scored a brand new opportunity that gives them entree to what was once a strictly men’s only club: the sport of golf.
“Deals like this usually go to a bunch of white men. So it was really exciting to be able to close this deal with them . And more to come,” enthused Flores in a telephone interview. She believes the line represents the first major branded CBD products for golfers to hit the market. The Ben Hogan items join a number of other new CBD wares capitalizing on the potential pain-relieving applications of the phytochemical that they hope will appeal to weekend warriors and amateur athletes. Over the last 18 months, a number of CBD companies have announced partnerships with pros including, Tampa Bay Buccaneers’ tight-end
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