The FTC Is Rewriting the Rules of the Internet, Just in Time for the AI Sea Change
for significant privacy violations with its Alexa smart speakers and Ring smart doorbells.
Ronald Reagan once said the most frightening words in the English language are, “I’m from the government, and I’m here to help.” For anyone who makes their money spying on Americans, that may be true when it comes to the FTC.
Big picture, the shift we’ve made as an agency is stating plainly what I think many people already knew, but hasn’t really been said by anyone in government: the notice and notice and choice regime is not working. It might have made sense two decades ago, but it does not make sense today. It’s unreasonable to put the burden on consumers to be reading hundreds of thousands of pages of privacy policies, let alone to understand them.
That said, what we’ve tried to do is remind the marketplace through our enforcement actions that “Deception” is not our only authority. We also have authority to prohibit and take action against “unfair” practices which are defined in our statute as practices that cause injury, that are not reasonably avoidable by consumers, and that don’t have countervailing benefits to consumers or competition.
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