The Future Of Fashion Caters To The Home-Bound Customer

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The Future Of Fashion Caters To The Home-Bound Customer
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The COVID-19 pandemic has dramatically impacted the future of fashion. This season’s hottest trends are oversized t-shirts, pajamas and loungewear. With most consumers working from home and not going out to concerts, clubs or events, fashion has also had to pivot.

that gives comfort, style and a sense of calm confidence to a woman’s busy schedule. Pieces are made of eco-friendly cotton and are presentable while still being stylish and comfortable.

“We’ve all had a major shift in lifestyle with working from home, which comes with its own set of variables,” Saima says. “In terms of fashion, her choices have shifted to more relaxed and comfortable loungewear. While most businesses are still remote, she still needs to look presentable for Zoom calls and team meetings. This is where we come into play—by making soft, touchable, eco-friendly clothing with a neutral color palette, we allow the customer infinite WFH-friendly options.

The brand has seen incredible growth over the last six months as customers move from wearing Lunya for an at-home movie night to putting it on for video calls and at-home work. Although they are pajamas, they don’t seem out of place in a work-from-home professional setting. The pieces transition from sleepwear to all-day loungewear and even include technology-infused natural fibers to keep customers cool and comfortable.

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