The Girl Guides of Canada has renamed its Brownies branch the 'Embers' in a bid to become more inclusive and welcoming to all girls.
TORONTO — the “Embers” in a bid to become more inclusive and welcoming to all girls.
Chief executive Jill Zelmanovits said the previous name dissuaded some girls and women of color from joining the outdoor adventure and activity group and that members embraced the chance to change that. “When you say to a girl, you know, at a very basic level, this name makes some girls feel like they don’t belong, their automatic reaction is: ‘You should change it.’... What we thought might have been a difficult conversation was not a difficult conversation for them. For them it was a very automatic response.”Zelmanovits said current and former members chose “Embers” over “Comets” in an online vote conducted Nov. 29 to Dec. 13.
Other branches of the Guides include Sparks for those aged 5 and 6; Guides, who are 9 to 11; Pathfinders who are 12 to 14; and Rangers who are 15 to 17.
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