Hitting the road is supposed to be how indie musicians survive the privations of the streaming economy. But it’s fast becoming another source of financial risk. | ✍️ imLeor
claims that pressing a record now routinely takes up to a year. Indie acts often plot tours to promote a new record, so delayed vinyl can put plans on hold.According to Facs front man Brian Case, the band’s April releasewill arrive a year to the day after they finished it. That long road added a layer of difficulty to their promotional planning. “It’s just more complicated,” Case says.
Hollyy have seven members, but nobody in the band owns a vehicle that can hold more than six. They have to rent a van to tour, and that routine expense has increased during the pandemic., Avis-Budget’s revenue dropped 41 percent year-on-year in 2020 as car rental companies took a major hit; Hertz even declared bankruptcy. Most operations sold off idle vehicles to offset losses, and their inventories remain thin—which has driven up the cost of rentals.
Indie bands have traditionally saved money on the road by sleeping on the couches or floors of friends or other sympathetic people, but COVID-19 has complicated that. In the middle of a 13-date headlining tour in late 2021, Tasha Viets-VanLear and her band found someone to host them in D.C. and checked in advance to make sure no one who lived in the house had tested positive for COVID. The day they arrived, though, they overheard a housemate coughing and complaining that they were sick.
“We had to drive all the way back, straight from New Orleans,” Cundiff says. “Basically, we had the van’s windows down so Nadia [Garofalo] and Alicia [Gaines] wouldn’t get what we had. Luckily they didn’t—but that was pretty rough. That was an extra expense.” The rest of the tour took them west, which meant much longer drives with only three people to share the wheel instead of four. “It was a constant reckoning,” says Viets-VanLear. “Like, ‘This is a beautiful opportunity. I love music, I love my job, I love getting to do this.’ And also, ‘This is so hard.’ Like really, honestly, waiting for it to be over.”
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