The Guardian says a “disgusting” Microsoft AI-generated poll that showed up next to an article about a woman’s death was misleading to readers.
More than three years after Microsoft gutted its news divisions and replaced their work with AI and algorithmic automation, the content generated by its systems continues to contain grave errors that human involvement could, or should, have stopped. Today, The Guardian accused the company of damaging its reputation with a poll labeled “insights by AI” that appeared in Microsoft Start next to a Guardian story about a woman’s death, asking readers to vote on how she died.
” Microsoft senior director Jeff Jones claimed the story wasn’t made with generative AI but “through a combination of algorithmic techniques with human review.” We reached out to Microsoft to learn more about this instance. The Guardian says that Anna Bateson, Guardian Media Group’s chief executive, wrote in a letter to Microsoft president Brad Smith that the “clearly inappropriate” AI-generated poll had caused “significant reputational damage” to both the outlet and its journalists.
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