The company-branded toys have been holiday favorites since the 1960s.
Chevron and Hess are merging to create a $300 billion energy behemoth with operations on nearly every continent of Earth. But for many consumers, the most important part of the deal is literally child’s play. Hess still sells company-branded toy trucks, and they’re probably the only remaining oil and gas product that actually inspires sentimentality.
Hess founder Leon Hess dreamed up the idea of selling toy trucks in 1964, about 30 years after he started the company and four years after he had opened the first Hess gasoline station. It was a product with personal meaning for him. When he was 19 years old in 1933, he had bought a used 615-gallon oil delivery truck and traveled around delivering fuel to New Jerseyans, a decision that launched his multibillion-dollar business.
Nowadays trucks can be found for sale on eBay for hundreds of dollars, and some vintage editions have sold for thousands. Hess guards its toy truck plans like state secrets and takes more time to develop some of them than the parent company takes to explore a new oil field.
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