I cover the intersection of Hollywood and money—that's everything from media moguls to the highest-paid actors to YouTube stars. When my reporting isn't taking me to Hollywood restaurants and Atlanta's movie lots, I'm writing about the world's richest, including billionaires and self-made women entrepreneurs. Prior to Forbes, I wrote about media, food and education for the New York Observer, and about the New York shopping scene for Racked. Follow me on Twitter @MadelinePBerg. Have tips? Send them to me anonymously at forbes.com/tips, and submit sensitive documents anonymously and securely at SafeSource.forbes.com.
dam Sandler isn’t the star who movieSaturday Night Live
funny man peaked in 1998 when he sold $240 million worth of tickets at the domestic box office. Since then he’s been trending downward: Last year Sandler’s only movie to hit theaters was, a critical darling that brought in only $51 million; Sandler earned just about $5 million. No matter: he still landed at No. 9 on the annual ranking of highest-paid actors. The secret? Netflix.
While nobody got more from Netflix than Sandler in percentage terms, plenty of others benefited. This year’s 10 top-earning actors collected a combined $545.5 million, more than a quarter of that paid out by Netflix. The streaming giant, in fact, cut $140.5 million worth of checks to six of the top 10. Dwayne Johnson tops the list for the second year in a row with $87.5 million, collecting $23.5 million for his role as an art thief chasing Interpol agent in the upcoming Netflix original film .
The influence of streaming companies is accelerating. Netflix, which spent more than any individual studio on Hollywood’s leading men, is expected to invest more than $17 billion on content this year. Apple TV+ is reportedly planning to drop more than $30 million to snag Reynolds for and Amazon is paying Bollywood’s Akshay Kumar $10 million for his role in an upcoming television series.
“It’s no longer wholly art or wholly science," says Mike Bloxham, an analyst at entertainment at research firm Magid, referring to the strategies that studios and streamers use to determine paychecks."It’s very much alchemy, and it’s becoming more alchemical as we move forward and more data becomes available.”for the second year in a row thanks to a $23.
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