TikTok is mobilizing a cadre of influencers to descend on Washington and persuade lawmakers not to kill the China-founded app’s operation ahead of CEO Shou Zi Chew’s testimony in the House this week.
The content creators are expected to appeal to lawmakers’ emotions, while the company’s previous efforts to woo Washington insiders have focused heavily on promoting a TikTok plan to overhaul its data security efforts amid growing concerns about China’s prying eyes.
Mr. Brown did not answer which lawmakers the influencers’ intended to target. The several dozen influencers invited by TikTok will canvass Washington and meet lawmakers on Wednesday, according to NBC. China’s policies of civil-military fusion force businesses to work with the country’s communist regime, removing barriers between private companies and the government.
TikTok has looked to create the perception of distance between itself and China, including by telling the U.S. Senate last year that its parent company ByteDance had incorporated in the Cayman Islands.
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