Something afoot this week
It's perhaps a little surprising how much difference a new colorway can make to the appeal of a device – after all, every internal component stays the same. The iPhone 14 in yellow will still run just as fast and take the same quality photos and videos.
Or perhaps it's not surprising at all: gadget aesthetics are important, and for some people at least, the look and feel of a phone is a major consideration when weighing up upgrade options. This yellow shade will certainly make the iPhone look a little more distinctive. We're not wholly sold on the idea of yellow as a smartphone color. It's not one that you see around very much, and straight away it makes us think of various bodily fluids. On the plus side, there are connotations with sunshine and... er... Lego minifigures? Or the Simpsons?
What we are certain about is that Apple's design team can be trusted to produce a yellow shade that's easy on the eye. More color options are always good for consumers, and we should be hearing about the new iPhone 14 one in the coming days.
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