Netflix's GlassOnion is pulling the ultimate disappearing act: the new murder mystery is leaving theaters after seven days.
will have made something like $15 million on less than 700 screens—Netflix will pull it from theaters. Some analysts believe the streamer has committed Hollywood’s ultimate sin: leaving money on the table. But streamers, after all, are in the business of streaming.is the first Netflix movie to play at all three of the country’s biggest theater chains: AMC, Regal, and Cinemark. It will be available on Netflix itself on Dec. 23.
The streamer isn’t reporting box office numbers, but according to a person familiar with the movie’s theatrical release, it earned more than $13 million during the five-day Thanksgiving weekend. That’s a strong showing that would put it behind only Disney’s sequel. But what might have been valedictory headlines have been tempered by the fact that the movie will now go into hibernation for nearly a month.could ultimately have more long-term value than box office returns.
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