It’s a trend that’s taken off faster than Santa’s sleigh this holiday season: By inking exclusive partnerships with entertainment companies or networks, resorts and vacation rentals have added an extra element of escapism to the guest experience.
partnered with Dr. Seuss Enterprises to create a stay modeled after the Grinch’s famous cave in a remote spot outside of Boulder, Utah. The whimsical Whoville-inspired stay was came with a fantastic storyline penned by the Grinch:
“This is a win-win situation for both the hotel brand as well as the movie or network brand,” Green tells Forbes. “The hotels can embrace a dedicated movie-loving audience who seek to have a unique experience and tell friends about it or share it on social media. This “word of mouth” only furthers both the hotel brand and the network itself.”
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