“He’s got a global perspective [and] understands the concept of the long tail and its potential to be monetized.”
The Ledger is a weekly newsletter about the economics of the music business sent to Billboard Pro subscribers. An abbreviated version of the newsletter is published online.pulled
its entire catalog from YouTube after the two companies reached an impasse in negotiations over what the streaming platform would pay to use WMG’s recordings and musical works. WMG would not accept “terms that fail to appropriately and fairly compensate recording artists, songwriters, labels and publishers for value they provide,” the company said in a statement at the time. The holdout didn’t last long: a week later, YouTubein a blog post that WMG was returning with a new, multi-year agreement covering WMG’s full catalog including user-generated content.
That once-controversial aspect of YouTube’s business model came into the spotlight this week after WMG announced that YouTube’s former chief business officer,, will become its next CEO. Kyncl, well-respected throughout the music industry, will take over the role next year fromIt’s remarkable – and rare – that an executive from a disruptive streaming platform would lead one of the world’s largest content companies.
During WMG’s kerfuffle with YouTube, Kyncl was vp of content acquisition at Netflix, helping the company transition from a DVD mail delivery company into a streaming service. He joined YouTube in Sept. 2010 to “secure deals with television networks” and help the fledging platform, purchased by Google four years earlier for $1.
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