How much should you pay for a cocktail?
You can make a very decent Martini for a couple of quid. So what are you paying for? “Ingredients only account for around 20 per cent of the list price,” says Liam Davy, head of bars at. “You’ve also got to factor in labour, rents, rates, glassware, printing of the menu and so on. Costs for all these things have gone up hugely.”
Rising prices also reflect a change in what people expect from a bar visit, he adds. “People used to treat a trip to a cocktail bar more like a trip to the pub – they’d spend the whole evening in there. Now they’ll have one or two cocktails, max, but they’re expecting much more of an ‘experience’.”That “experience” might entail free cocktail tasters on arrival, hand-carved ice, Michelin-grade ingredients, live music, staff in designer uniforms and luxury snacks.
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