Nearly 60 artists in 15 countries participated in DesdeCasaConMusica 🙌
It started as a conference call in the middle of the pandemic. Everyone was on lockdown, but everyone had been doing livestreams and podcasts and performances from home. What could Sony Music Latin Iberia do that was unique and involve different artists?, senior vice president of artist services and premium content for Sony Music U.S. Latin.
It had a total of 6.5 million views worldwide, and average viewers during the broadcast totaled 13,500, according to Sony. Additionally, the festival had over 128,000 interactions on Facebook and generated 78 million impressions of social chatter on social media., senior director, Audience development, Sony Music US Latin, who also worked closely withAccording to Leyva, the initial plan was to produce something in-house that featured Sony U.S.
"Every three artists, we tried to break things up and configure something new," says Solís. The same artist, for example, could appear in two different segments according to the topic or theme.As the date came closer, Facebook worked closely with Sony to amplify the message using actions -- like postings from individual artists -- that would ensure reaching as many people as possible. At the same time, the label coordinated with its seven regional offices – U.S.
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