Heartbreak smells like “The total absence of smell, and an inability to smell something. I think a lot of people who are also heartbroken tend to experience that; you don’t taste food and you don’t smell things,” says perfumer Rodrigo Flores-Roux
Rodrigo Flores-Roux. Photo: Courtesy of Givaudan Scientific studies confirm that, of all the senses, smell offers the best recall. In Scent Memories, the Cut asks people about the scents they associate with different times in their lives.
Happiness smells like: Friendship, and friendship smells like citrus to me. It’s kind of obvious in that I am recognized for creating very important citrus fragrances, but for me the smell of lemon, the smell of orange, the smell of bergamot, the smell of lime — that is the smell of happiness. That’s why I also love magnolia; it can be very citrusy, it’s a very happy flower, and it announces the arrival of spring.
The worst smell: We can talk about very disgusting things; however, as a perfumer, you have to be philosophical about it. Good smells don’t always equal good perfumes. There are many aromas out there that actually stink, but you learn how to master them, and every one has an application and a use in a perfume. But personally, for me, there is one smell that I just cannot stand, and it’s the smell of somebody chewing tobacco. That is bad no matter what [laughs].
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